In this digitally driven world of today, people are creating new ideas and turning them into full-fledged businesses. More and more businesses are starting every day. And with this growing number along with the limited sectors, so is the competition to thrive for success growing. You might just have the perfect idea for your business, but if you do not have the plan of how to market it and attract the customer base, then it is all water under the bridge.
While getting marketing help from an esteemed marketing agency may be slim pickings as they cost a lot and generally serve established businesses. So if you have a small or medium-sized business that needs good marketing, the name Sendinblue should pop up in your head. Sendinblue serves such small businesses and acts as their marketing partner. Let’s know more about Sendinblue and how it benefits businesses all over the world.
What is Sendinblue?
Sendinblue is a marketing company designed especially for small and medium-sized businesses. It began its journey by being a digital agency. It offers cloud-based marketing digital tools to over 175,000 growing companies around the globe. Serving over 40 nationalities, Sendinblue is a boon to your business. Everything they have designed for, including the pricing and features, is for the smaller businesses that aim to attract customer’s attention and create their own place in the market. In India, the Sendinblue office is established in the city of Noida.
If you give a chance to Sendinblue, it will empower your business to make stronger customer relationships with the right marketing and sales tools. It is undoubtedly the smartest platform for growing businesses. Sendinblue has some amazing features to offer which can enhance your digital marketing strategies and accelerate them to the next level.
Features of Sendinblue
Communicating with customers
As mentioned earlier, Sendinblue has a talent for building strong customer-business bonding. And it does that through three things:
1) Email Marketing- Email Marketing is one of the best marketing strategies for any business to attract their customers. Sending well-organized and beautifully designed emails to your business’s customers are a niche to the Sendinblue team. You can personalize the content of the emails and choose templates.
2) SMS Marketing- There is another feature that lets you connect more directly to your target consumers, and that is with the help of targeted SMS messages. They are also effective in case you want to send some urgent marketing messages like informing about the ending hours of a discount going on. You can keep your contacts updated about your business and inform them of any promotion or change.
3) Chat- This is the best feature for showing your commitment to your customers. You can instantly be there in contact with your customers if they have a query while browsing your website. Sendinblue helps you to create a chatbox and customize it yourself according to your business. You can put your business name and logo so that the users won’t have any inconvenience of reaching you.
Personalizing your business includes four main features offered by Sendinblue:
1) CRM- You can track every customer interaction and manage them through your CRM. With this feature, you won’t have to worry about managing all the customer data as they can be managed in one place. It requires no special installation service, you just have to upload your contact information in order to enable it.
2) Marketing Automation- Marketing automation software lets you automate tasks present in your workflow by establishing an automation workflow. Sendinblue allows you to offer your marketing and sales process in no time at all, like sending emails, organizing contacts in separate lists, updating information in your database.
3) Transactional Email- With this, you can upgrade your transactional emails supported with reliable deliverability and on-brand designs. Sendinblue offers a different variety of options for you to choose from, including API, SMTP Relay, eCommerce Plugins, etc. So you can decide which is suitable for your business and set up your emails and passwords conveniently.
4) Contact Segmentation- By contacting smaller groups of contacts and targeting them with tailored emails, you can make them more relevant and appealing. This segmenting can be done using different factors like declared interests, socio-economic characteristics, geographical characteristics, purchase history, or previous engagements.
Converting the crowd
This concerns how Sendinblue converts visitors to potential customers.
1) Landing Pages- Through this feature, you can have dedicated pages for your upcoming campaigns. You can provide a more targeted visitor experience by making your customized landing pages matching your brand through Sendinblue. You can choose the goal of your page and add more pages to it to provide a guided process.
2) Signup Forms- You can have signup forms that catch everyone’s attention and you can build a vast contact list with them. You can make any kind of form you want using the drag and drop form builder by Sendinblue. It helps you create something which encourages visitors to signup for your business.
3) Facebook Ads- This is one of the most influential ways of digital marketing. Everyone knows the massive amount of users on Facebook. So it’s the best place to find new customers for your business. Sendinblue offers you to create a creative and eye-catching ad for your business to achieve your customer goals.
4) Retargeting- While your visitors are busy browsing some other business’s website, you can still win them over through retargeting. Display your ads on other websites. Take a broader approach by retargeting any visitor visiting your website, or get more specific by retargeting based on specific page visits or actions, like checking out without finishing purchasing your product.
So now you got a clear idea about how Sendinblue works and how it can benefit your business in great ways. This is a world of marketing. No matter how great your product is, it won’t sell itself. You have to take the plunge and go the extra mile to give your product or service the best marketing it deserves. We believe Sendinblue is the right choice for you. It is a very intuitive and innovative platform to guide businesses and help them reach the heights they deserve.
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