Website authority is awesome metrics that look for competition analysis made by Moz.
Google first page result are full of high authority sites, so site authority matters.
What is Domain Authority
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time.
How to Check Domain Authority?
For checking Domain Authority you can check official site – Open Site Explorer
Or using by – Moz Authority Checker
Bookmarked this tool – Domain Authority Checker (Ctrl+D)
What is Page Authority
Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines.
How to Check Page Authority?
Bookmarked this tool – Page Authority Checker (Ctrl+D)
If your targeted keyword has high competition on Google that you wish to target then, you must look up your competitor page authority
If their page has a lower PA( Page Authority), then possibility are like you can easily outrank your competitor.
I hope you like this tool 🙂